Long seen as a substitute for coffee during times of scarcity, chicory is now experiencing a spectacular revival. Driven by a wave of interest in natural and health-promoting products, it is making its way into contemporary consumer habits. Let's examine how chicory is perceived and consumed today, with a focus on new trends and innovative products.

1. Chicory, a Healthy Alternative

With society becoming increasingly aware of the impact of diet on health, chicory is gaining ground. Caffeine-free and rich in fiber and antioxidants, it appeals to those looking to reduce their caffeine intake while maintaining digestive health.

2. Chicory in the Kitchen

Chicory is increasingly making its way into kitchens, not only as a beverage, but also as an ingredient in its own right. Innovative chefs are incorporating it into sweet and savory recipes, exploring its unique flavors and health benefits.

3. Snacking Products

The chicory craze is also reflected in the emergence of snack products. Energy bars, cookies, and even chicory-based chips are now available, offering healthy and delicious alternatives for those snacks throughout the day.

4. Chicory and Well-being

Chicory is also associated with the world of well-being and relaxation. Chicory-based infusions and herbal teas are promoted as soothing drinks, aiding relaxation and a good night's sleep.

5. Focus on Sustainability

Finally, chicory also stands out for its sustainable aspect. More and more producers are engaging in environmentally friendly farming practices, and more and more consumers are choosing organic chicory products.

Far from being relegated to the status of a simple coffee substitute, chicory is establishing itself as a trendy and versatile product. Whether for its health benefits, its unique taste, or its commitment to sustainability, it is appealing to an increasingly wide and diverse audience. Innovations and new trends surrounding chicory continue to multiply, promising a bright future for this plant with its many virtues.