We'll tell you!
En mars 2025, on est passé(e)s dans l’émission Qui veut être mon associé ?.
Un moment intense, un peu surréaliste — et surtout une étape clé dans notre aventure pour faire découvrir nos produits.
An idea thrown into the air... which becomes reality
It all starts with a joke...
CHERICO was barely a year old when Guillaume said, "Hey, what if we applied to Who Wants to Be My Partner? Just to see."
We submitted our application, not really believing it. A few weeks later, we received a call: you've been selected!
It wasn't a joke anymore...
...2 months to prepare everything!
We were going to pitch CHERICO. On TV. In front of investors and, above all, millions of viewers.
And it was perfect timing, because at that moment, we felt that something was happening . In cafes, in offices, on social media... chicory was no longer just an alternative . People were tasting it, talking about it, asking for more. CHERICO was finding its place.
Now it was necessary to put the right words to this movement and convince the jury!
The big jump on March 5th
And then, the big day.
The lights. The microphones. The cameras. Our name echoing. We enter the set.
Investors are watching us. They are listening to us.
And here comes the real question : will they invest?
Answer on March 5th at 9:10 p.m. on M6. Will you be there? A word of advice: stay until the end of the show!
